Color Psychology and Graphic Design

Colors have psychological impacts, they are attributes of eyes, but are the chemistry of the mind. Colors are perceived though pupils and its effects are produced with associated nerves to the brain neurons. Light reflecting through objects in different wavelengths and frequency stimulates different "cones" or color receptor cells of the retina in the eyes and makes perception possible for different colors. Colors influence people through psychological changes and are associated with certain feelings and meanings. Colors exist everywhere else, it is omnipresent. Colors represent cultural, social customs and emotional values and its use in arts, printing, designing, websites, graphics, etc. - these days are unavoidable. Choosing proper color is an essential constituen View the rest of this article