Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of
“pants†or “jeans?†One may be searched more often than the other, but why not target
both? How about “executive gifts?†Maybe “desk accessories†will broaden your web site
marketing strategy.
Ask all kinds of people. Get advice from people in all walks of life including management,
employees, customers, vendors, friends and family on how they would search for effective
search engine positioning keywords. Ask them how they would search for different products
and services. It's really not about what you think they would search for, its about what they
think. Believe me, they ca View the rest of this article
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