Friday, October 19, 2007

Are traditional media stocks a bargain compared to new era Google mania?

Toronto, Ontario, May 18, 2006 – The heating battle between Google, Yahoo, and Microsoft, for search engine supremacy has created a lot of investor attention. While internet advertising is the flavor of the day, the Contrarian Investing Association thinks that traditional media outlets – like TV, radio, and newspapers may be under appreciated. The fact is that Google gets the vast majority of its revenue from advertising – the same revenue engine of TV, radio, and newspaper media outlets. Will all advertising dollars go to the internet? No - people still like to listen to the radio, watch television, and read the newspaper. While the internet is an important medium for advertising, traditional media outlets will not be replaced anytime soon. For example, the ra View the rest of this article


No comments: