Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors

Copyright 2006 Karen Saunders Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your design. A dominant color or overall color scheme can determine the tone of your document. Certain colors will help your product, corporate document, or advertisement attract specific target audiences and evoke desired responses. The information below provides generally accepted guidelines on the symbolic meanings of color and how you can use color more effectively in your marketing pieces. The meaning of the color yellow (including coral, orange, amber, gold) What it Symbolizes: Energy, caution, warmth, cheer, joy Yellows are of View the rest of this article