When you think of your pay-per-click ads appearing in the search engines, it is natural to assume being listed in the top position is the best placement for success. Think again!
This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.
This is great news for you because it means you can save a ton of money on your bids.
You don?t need to be listed first in Google! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you save. Let others pay the top dollar to be listed first?or even second or third. By stretching you advertising dollar this way you will not only save money on your View the rest of this article
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