1. Swap ads.
Start your ad off with a winning headline that will catch
your reader's attention.
Then follow up your headline with ad copy that interests and
leads your reader to want to join you.
Stress the benefits your reader will get from her
subscription to your ezine.
Lastly, end your ad with a call to action that directs your
reader to join your ezine. For example, by sending an email
to your autoresponder or visiting your subscription page.
2. Swap a recommendation within your ezine.
Do you know an ezine that would benefit your subscribers?
Let your readers k View the rest of this article
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