Sunday, December 23, 2007

Why womens puma shoes are leaders in sports and fashion

Womens puma shoes incorporate innovative designs and make sports shoes fashionable.
Puma?s brand strategy is ?to be the brand that mixes the influences of sports, lifestyle and fashion?.
Rudi and Adi Dassler began their shoe company in Germany way back in the 1920?s. After Rudi spent some time in a Prisoner of War Camp the brothers had a feud and split.
Puma Aktiengesellscaft Rudolf Dassler Sport which we know as Puma was created by Rudi and Adi went over to the other side of their town to build the Adidas empire.
In 1948 Puma launched their first shoe and it wasn?t until 1968 that the leaping cat logo was launched.
The most popular style ever created was the Roma in 1970 to celebrate the Rome Olympics.
Other famous products include Speed Cat, View the rest of this article


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