Brand Your Business

You may have heard something about ?branding? in regards to marketing, but perhaps you?ve wondered what that means exactly.
Sometimes it is better to explain something in relation to something else. That?s what I am going to do ? so first I will start with ?positioning?. You also may have heard that term, but also did not really know what it meant. ?Positioning? is a marketing term that means to take a product or service and ?position? it in the mind of your prospects/clients by comparing it with or against something already familiar in their minds. Al Reis and Howard Geltzer first published a book about it in the 1970?s.
To give you an idea of positioning, take Avis. Hertz car rental already had first place in the market. By being first place, they preempted View the rest of this article