Enterprise RSS series - Think Like a Publisher

Enterprise RSS is a system to distribute content across the web. The viewpoint to take is that of a savvy publisher, not a builder of static web pages expecting your audiences to remember to come back to your site. RSS allows the user to subscribe to your feed without having to remember to return to your site to check things out. Even if the user bookmarked your site in their favorites, the chances are they are unlikely to revisit on a regular basis. And even if they did come back to your site, how would they know what is new or updated? However, by using an Enterprise RSS system, the user basically subscribes to your RSS feed and thus gets a notification on their RSS reader every time you add something to a View the rest of this article