If you practice Internet marketing, you know the importance of a high converting âLanding Pageâ. Also called a promotional page, jump page, or squeeze page, effective development of these pages are essential for online marketing success. After a web browser clicks on a search engine generated link (organic or paid), they are directed to a website or jump page. Depending on your promotional tactics, you may be using pay-per-click marketing to generate sign-ups, inquiries, or sales. Regardless of the specific purpose of your page, one fact remains the same â you want a browser to take some type of action. In the steps that follow, I will share some landing page best practices that have been provide to increase conversion rates and have those browsers taking the a View the rest of this article
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